TV has authority
Today information is everywhere. But television has a particular authority. If you see something on TV, you know that millions of others are also seeing it, and that it has been verified, produced and created by professionals. That’s why television remains the most popular and trusted platform for news, culture, sports and entertainment.
TV creates communities
Great television program create communities around them. TV shows, live events and news make animated conversation for friends, family and colleagues. They bind people together and trigger reactions on social networks..
TV inspires the mind
Television is a fantastic educational tool. It broadens knowledge of different cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children’s program, television encourages scientific and cultural curiosity.
TV delivers quality
Thanks to the hard work of talented people on and off-screen, building on decades of experience and on new ways of working and communicating with audiences, the production quality of television programming has never been better than it is today.
TV gives a voice to good causes
Thanks to its unrivalled reach and emotional power, television enables effective calls for action during humanitarian crises, natural disasters and social emergencies. It reaches out to society through programmes and communication campaigns on environment, healthy eating, physical activity, responsible sexual attitudes and responsible alcohol consumption, and many others.
TV stimulates the economy
The global media sector of which television is a major part employs millions of skilled workers across the world; over 1.2 million people are estimated to work in the audiovisual sector in the European Union alone*. In addition, the success of commercial television as an advertising medium generates revenue which can be reinvested in even more great programming for viewers.
TV embraces the digital age
Consumers now have more opportunities to enjoy television content than ever before. Viewers can watch on multiple screens and interact within fan communities and social platforms. The social television experience is completed with exclusive online content, pre-release of sequences before linear-TV broadcast, digital video interviews, making of videos, backstage photos and many others.
TV reaches consumers & builds brands
Television ensures that consumers know about new products, services, ideas and projects. It strengthens the position of existing brands and reassures consumers about the choices they make.