Music Video Production

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products.

Although the origins of the music video date back to musical short films that first appeared in the 1920’s, they again came into prominence in the 1980’s when the channel MTV (originally “Music Television”) based their format around the medium. Prior to the 1980’s, these kinds of videos were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”.

Music videos use a wide range of styles and contemporary video-making techniques, including animation, live action, documentary, and non-narrative approaches such as abstract film. Some music videos combine different styles with the music, such as animation and live action.

Combining these styles and techniques has become more popular because of the variety for the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may not have any concept, being merely a filmed version of the song’s live performance.

A professionally produced video can help improve your chances of converting a “view” into a customer.

Achieve multiple marketing goals, such as gaining interest, explaining a difficult subject, visually representing your brand, or directing a customer to an action.

Video production services are a great way to get a business’ marketing message and brand effectively into the marketplace without spending a great deal of time or money. SP Models Commercial is proud to be one of Malaysia leading video production for corporate video, TV commercial and branding.

We provide professional cost-effective video production services for your business, with full service of HD & SD (NTSC & PAL) camera, crews, and lighting packages. Discuss with our professional video producer of what you wish to have to fulfill your vision and successfully translate your ideas to the screen.

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