Campaign Video Production

Posted on by AdamHarris

A coordinated series of linked advertisements with a single idea or theme. A campaign video is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population.

Communicate your value and engage your audience with the power of promotional video production.

Promotional videos that raise awareness of your brand, service or product. We make it happen.

Get your name out there. Make a splash. However you put it, our promotional videos stand you out from the competition and make your target audience pay attention.

The range of videos we has historically produced cover product demos, educational, how-to, narrative, promotional, company overviews, internal training, and “concept” videos for services.

Our Video Capabilities Include*:

  • Scriptwriting
  • On-location shooting
  • Pre-production
  • Post-production
  • Video player editing
  • Motion graphics

Our process for effective promotional video

We believe video should deliver results. That’s why we work in collaborative partnerships rather than settling for just being a supplier. We take the time to understand you, your goals, and who you want to reach and influence.

TV Commercial Production Malaysia | Full-Service TVC & Casting in Kuala Lumpur

Posted on by AdamHarris

Complete TV Commercial Production Support Services in Kuala Lumpur

Your One-Stop Hub for World-Class Production, Casting & Creative Execution

In today’s competitive and content-driven market, brands need more than just ideas — they need powerful execution. At SP Models Commercial, we provide full-scale commercial production support to elevate your TVC, brand films, and video campaigns into iconic, result-driven content.

From concept development to post-production, our team of experts, artists, and technicians ensure that every stage of your production runs seamlessly — on time and within budget. Whether you’re a local brand, international agency, or filmmaker — we’re here to deliver excellence from Kuala Lumpur to the world.

Our Key Production Services Include:

1. Pre-Production & Planning

  • Concept Development & Budget Planning
  • Scriptwriting & Storyboard Development
  • Producer & Line Producer Coordination
  • Consultation & Logistics Management
  • Location Scouting & Permits
  • Casting: Commercial Models, Celebrities, Talents (All Ages & Characters)

2. Creative & Styling

  • Creative Direction & Art Design
  • Fashion Styling & Wardrobe Fitting
  • Hair Stylists & Makeup Artists
  • Props, Set Building & Contractors
  • Choreographers, Stunt Coordinators & Art Directors

3. Production Crew & Technicals

  • Experienced Camera Crew & Cinematographers
  • Assistant Directors, Gaffers, Grips, Runners
  • Audio Specialists, Music Production, Sound Recordists
  • Equipment Supply: Cameras, Lighting, Audio Gear
  • Transport & Talent Coordination

4. Talent & Performance Management

  • Actors, Dancers, Brand Ambassadors, Spokespersons
  • Celebrity Appearances & Influencer Collaborations
  • Kids, Seniors & Character-Based Talents
  • Rehearsal & On-Set Management

5. Post-Production & Final Delivery

  • Professional Video Editing & Color Grading
  • Voice-Over & Audio Mastering
  • Motion Graphics, Animation & VFX
  • Media Liaison, Publicity & Promotional Door Gifts

Why Choose SP Models Commercial?

  • Based in Kuala Lumpur, trusted across Malaysia & Southeast Asia
  • Strong network of talents, crews, and celebrities
  • Proven record in delivering high-impact, on-budget campaigns
  • Suitable for advertisers, agencies, filmmakers, and corporate brands
  • Scalable teams for local shoots to full-scale regional productions

Ready to Bring Your Commercial to Life?

Whether it’s a brand launch, product story, or high-profile campaign, we’ll craft and execute a production experience that exceeds your expectations.

>> Contact Us Now To Get Started!

Let’s make something unforgettable — with impact, creativity, and professional precision.

TV Commercial Production Malaysia | Creative Ad Agency KL

Posted on by AdamHarris

TV Commercial Production Kuala Lumpur

High-Impact, Creative and Results-Driven Advertising by SP Models Commercial

Looking to elevate your brand with premium TV advertising in Kuala Lumpur and across Southeast Asia?

SP Models Commercial delivers high-conversion creative campaigns that blend strategic messaging with cinematic quality. We help you stand out on TV, online platforms and digital billboards with content that sells.

Why TV Commercials Still Work Today

TV commercials remain one of the most powerful and persuasive advertising tools when executed professionally. Here’s why businesses in Kuala Lumpur still rely on high-quality TVCs:

  • Reach a larger audience quickly
  • Deliver your message with sight, sound and motion
  • Build strong brand credibility
  • Repurpose for digital use: YouTube, TikTok, Instagram, LED screens, and more

Whether you’re promoting a product, brand, campaign or corporate image, a well-executed commercial creates lasting impact and drives real results.

What We Offer – Full-Service TV Commercial Production

SP Models Commercial, based in Kuala Lumpur with regional partners in Jakarta and Bangkok, provides full production support for brands across Malaysia and Asia.

Our services include:

  • Creative concept development
  • Scriptwriting and storyboarding
  • Professional filming and cinematography
  • Post-production editing and effects
  • Talent casting and location management
  • Local and international production support

We handle everything from pre-production to delivery, ensuring your commercial is visually powerful and strategically aligned with your goals.

Types of TV Commercials We Produce

  • Corporate and branding commercials
  • Product launch campaigns
  • Government and NGO ads
  • Tourism and hospitality videos
  • High-end lifestyle and luxury brand commercials
  • YouTube and digital-first advertisements

Beyond Television – Multi-Platform Integration

Your commercial content can be used far beyond TV broadcast. We optimize each project for use across:

  • Social media ads
  • Website video content
  • Digital LED billboards
  • Cinema screens
  • Online streaming platforms

This approach maximizes your return on investment and ensures visibility across all relevant media.

Why Choose SP Models Commercial

  • Creative concepts with commercial value
  • Scalable packages to suit your brand and budget
  • Local and regional production experience
  • High-quality production with fast delivery
  • Trusted by leading brands in Malaysia and Asia

Ready to Get Started?

We work closely with every client to understand their goals, audience and message. If you’re ready to make a powerful impression through video, we’re here to help.

Let’s build your next commercial campaign.

Contact SP Models Commercial now for a custom proposal tailored to your brand and marketing objectives.

The Benefits Of Online Video Marketing

Posted on by AdamHarris

The Benefits Of Online Video Marketing

Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.

Video is Easily Accessible

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

Video is Effective

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video is Emotional

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

Internet Video Marketing & Production

Posted on by AdamHarris

Image result for video online

What is Internet Video Marketing?

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

In the future, everything has goes online. People use the Internet to sell or promote their products because it is effective and efficient ways to connect with million of people throughout the whole world. Everyone who has access to the Internet can easily view the products through their computer, mobile phone or gadgets. Use of the Internet can be made using only our fingertips.

 

SP Models Commercial is determined to provide users everywhere with compelling and innovative content. As one of the leading website video production companies, we knows the value of a great video. We know they can enhance your website, engage your visitors, and lead to greater interest or even conversions all through our web video production services.

Viral Video

Take advantage of the explosive distribution of viral video. A viral video will increase traffic to your site, improve your search engine rankings, and increase branding and awareness about your services.

Custom Video

For business, entertainment, of personal fulfillment … We can make your video ideas a reality. Do you have a great video clip idea that will generate millions of views on YouTube and make you famous?

Corporate Video

A corporate video is an effective way of convincing users to buy. It makes your website easy to understand, gives it credibility and a better image, and make you look good in the eye of your potential clients.

Videos Make a Big Impact

SP Models Commercial can help you determine where web video can make the most impact on your site. Welcoming visitors to your website with a video clip is a personalized way to greet and build initial trust. Presenting your message in a web video format gives you the opportunity to engage your visitors and converse with them.

There are countless ways to make use of this interactive multimedia. You can introduce your company, reveal your strengths, point out what makes you different, highlight special offers and encourage your visitors to take action. You can also use web videos to highlight certain areas within your website, guide visitors through certain processes, answer FAQs and announce new products or services offered, as well as provide recent updates surrounding your company.

However you choose to make use of our web video production services, the combination of cutting-edge video graphics, attention-getting images and engaging, professional actors, our web videos are sure to get your customers’ attention and generate results.

Text Informs, But Videos Engage

Instead of presenting your message with text, you have the ability to engage your audience with unique web videos. It’s common knowledge in the Internet marketing world that website visitors are best reached through web video. An astounding 52% of visitors who view online web video ads take action, including an incredible 15% ultimately making purchases*. Plus, those viewing web video ads are in the upper income brackets. With 65% of online surfers viewing video advertisements to completion*, unique web videos are a powerful marketing tool. Don’t miss out on the opportunity to present your company to customers in the manner that the majority of consumers seek information.

Aside from the most obvious benefit of turning visitors into customers, unique and engaging web videos can be used in various, innovative ways across your site. Whereas text requires action and energy on the part of your visitor, web videos convey your message clearly and effectively while visitors sit back. What would normally take several paragraphs of text to express, a professional actor can present in a matter of a few, entertaining moments. Web videos captivate and engage visitors, making an impact that your visitors are sure not to forget.

Music Video Production

Posted on by AdamHarris

Image result for music video

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products.

Although the origins of the music video date back to musical short films that first appeared in the 1920’s, they again came into prominence in the 1980’s when the channel MTV (originally “Music Television”) based their format around the medium. Prior to the 1980’s, these kinds of videos were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”.

Music videos use a wide range of styles and contemporary video-making techniques, including animation, live action, documentary, and non-narrative approaches such as abstract film. Some music videos combine different styles with the music, such as animation and live action.

Combining these styles and techniques has become more popular because of the variety for the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may not have any concept, being merely a filmed version of the song’s live performance.

 

A professionally produced video can help improve your chances of converting a “view” into a customer.

Achieve multiple marketing goals, such as gaining interest, explaining a difficult subject, visually representing your brand, or directing a customer to an action.

Video production services are a great way to get a business’ marketing message and brand effectively into the marketplace without spending a great deal of time or money. SP Models Commercial is proud to be one of Malaysia leading video production for corporate video, TV commercial and branding.

We provide professional cost-effective video production services for your business, with full service of HD & SD (NTSC & PAL) camera, crews, and lighting packages. Discuss with our professional video producer of what you wish to have to fulfill your vision and successfully translate your ideas to the screen.

 

SERVICES INCLUDED

Concept & Budget DevelopmentProducer / Line Producers
Consultation and CoordinationProduction Managers
Location Scouts & BookingAssistant Directors
Creative Art Design / MultimediaLocation Managers
Experienced Video CameramanProfessional Choreographers
Scriptwriting / StoryboardsFashion / Wardrobe Stylist
Stunt Directors / Art DirectorsWardrobe & Fitting Management
Gaffers / GripsSound Recordists / Music Production
Hair Stylist and Make-up ArtistsProps Masters / Set Contractors
Technical EquipmentTransport coordinators
Post ProductionVoice-Over
Commercial Models / DancersRehearsal Management
Famous Actors / ActressAmbassador & Spokes Person
Camera AssistantsRunners, Production Crews
Talents Scouting & Casting ManagementKids, Old Ages and with Characters.
Technical, Backstage & Production CrewsCelebrities Appearance
Promotional Door GiftsPublicity and Media Relations

The Art Of Making A Music Video

Posted on by AdamHarris

What is a Music Video production?

Despite all of the artistic freedom involved with making a music video , the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads. While a hit video can do a lot for you as a director, its primary goal is to serve the music artist.

Making a Music Video

The Treatment

The first step in making your music video is the treatment. In the world of high budgets and major labels, directors typically are contacted and asked to develop a concept or a treatment for the video, based on the message or the mood of the song. This step is often a crap shoot. It’s where jobs are won and lost. Often the best concept is not the one that wins the job. Most of the time it’s the concept that fits into the allotted budget for the project. Still, large budgets are not always the director’s best friend. They often cause more problems and cloud the pathway to creative ingenuity.

Working with small budgets will allow you, as a director, to take the focus off the glitz typically associated with the MTV set and allow you to make the artist the star.

Workflow & Planning

Even with a concise treatment in-hand, it’s easy to get sidetracked when shooting something as inspired as a music video. More often than not, an eye on the three “L”s will keep you grounded and focused on making your music video.

Licensing For Making a Music Video

No matter how you slice it, there’s a business model lingering behind any sort of marketable art form. When it comes to potential legal quagmires, music is right at the top of the list. That’s why it is so important for you to make sure you are covered before you give the first “action.”

If you’re dealing with a musical group that pays dues to ASCAP (American Society of Composers, Authors & Publishers) or BMI (Broadcast Music, Inc.), you will need to obtain a synchronization license which allows you, as the producer of the video work, to use the copyrighted music in timed relation with a visual image.

Locations & Logistics

As with any video production, every time you envision multiple locations, the more pre-production planning is required. This is certainly also the case when you’re making a music video. Depending on the complexity of your treatment, you will have to make sure your locations have ample power and space for crew, musical equipment, and any other props you pictured as part of your musical masterpiece.

Depending on the location, it’s also likely that you are going to draw a fair amount of attention from curious passers-by. Having the proper permissions and paperwork from either the property owner or your city or county government will save you tons of hassle and help to keep your vision alive.

Audio Playback

Synchronizing audio is a true art (particularly when making a music video), but you don’t need to invest in digital slates or big budget audio gear to make sure you have proper sync in your video. However, if you plan on doing any sort of lip and instrument synching, good technique is a vital part of your finished product.

You will most likely be using a studio recording of the song you’re highlighting in your video. Naturally, then, this means that the sound you’re picking up on the camera microphone is not going to be the final mix you’ll need for the finished product. While there are tons of ways to accomplish the same task, splitting your song into segments and marking in-points of each segment with “two-pops” is a method which always seems to work fairly well, even under the most low-budget circumstances.

As stated, there are tons of ways to achieve proper sync; this is only one of them. Do some research and find the method that works best for you. There’s nothing wrong with a little technical experimentation, as long as you have your ducks in a row prior to your shoot.

Finding Clients

Nearly all musicians dream of being in a music video. This makes finding willing participants relatively easy. Just cruise your local instrument shop or scan the local papers and you’re bound to find some newly-formed wunderkind group with an eye on stardom to let you direct their first video. And, if you’ve never directed a music video, this is the perfect client for you.

There won’t be much of a budget, if any, but finding such an act will get your feet wet and provide the breathing room to make the mistakes you’ll want to get out of the way before you move on to bigger names. Working with new acts is also a way to build your music video reel. Eventually, your skills will improve, and you’ll have a nice cache of work to pull from. You can use this to promote your abilities of making a muisc video to bigger musical acts and hopefully pave your way to music video stardom.

Making a Music Video and Lincensing Issues

Licensing is always a complicated issue. No one on the Videomaker staff or this writer is a legal expert, and only your own attorney can advise you on your particular situation. Laws vary from state to state. Even if you do your research, it’s best to obtain the advice of a professional entertainment attorney before signing any documents.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9 Steps You Need To Make A Great TV Advertisement / Commercial

Posted on by AdamHarris


Once, you could throw TV ads on the schedule and know you were reaching millions of people. These days, it’s a very different story. The advent of the smartphone, tablets, picture-in-picture TVs, VR gaming and HD consoles, and a litany of other distractions make it very difficult to keep eyeballs on the TV set during an ad break. Your ad may well be playing in millions of homes, but only 1 percent of households are actually watching it.

Does this mean TV should no longer be part of your marketing mix? Of course not. It should, however, be thought of much more strategically. How will you grab eyeballs? How will you avoid the skip button? How will you stand out in a sea of other commercials all vying for attention? How will you communicate without annoying people, or being invisible to them? These are questions you must ask before including TV in the campaign plan.

But, once you have decided that TV is a good way to grab your target audience, you need to develop a great idea and refine it until it becomes something that people want to watch, or find hard to ignore.

Step 1: What’s the Big Idea?

TV can be expensive. From purchasing time to making the spot, you’re going to spend a big chunk of your budget. So, what is the big idea that will get people looking at your product or service?

It was not necessary to be an expensive commercial to shoot but it must include AWESOME content. Do something incredible, and people will gravitate towards it.

Step 2: Write a Great Script.

You don’t have to be an advertising genius to flesh out a great idea. But, it does help to watch commercials that are similar to the concept you have come up with, to get a feel for tone, pacing, and direction. You’ve got a very limited time frame to capture your audience and you need to get your message across quickly.

Don’t get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs. And remember to time out your spot. You buy ads in chunks of time, from 30 seconds to 2 minutes, and sometimes longer or shorter than those parameters. Read the ad aloud several times. Act it out. Cut where you need to cut.

Step 3: Will You Put People in Your Commercial?

There are some breathtaking, eye-catching, successful commercials that contain no people at all. However, people relate to other people. Putting people (especially your target demographic) into your commercial can help draw your target audience’s attraction.

You don’t want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Always look for professional actors first. If you use friends or relatives, make sure they can pull off the vision you have.

Step 4: Hire a Production Company.

You want your commercial to be professional, and so unless you are lucky enough to know people who do this for a living, you’ll have to hire a production company. They can handle all aspects of your commercial, including writing, shooting and editing your commercial. Shop around for prices. Some production companies are able to offer you a commercial package for as low as $100 that will include still pictures shot with a high-quality video camera.

However, you get what you pay for. Look at their reel and see if they have the chops to make your vision come to life. And see if they have the chops to make your vision come to life.

Step 5: Plan Out Your Shots.

You must plan every shot. Let’s use a furniture store as an example. You may have 10 different kinds of recliners, eight living room sets and six bedroom suites you want to feature. You’re going to have to narrow those shots down because you simply can’t get them all into a 30 seconds or even a one minute commercial, without flashing so many different pieces of video on the screen that your potential customers will feel like they’re in a lightning storm.

Wide shots of your showroom are good to get a bunch of your furniture displayed at once and you can select a few items you want to be featured alone. It’s crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you’re advertising even if a customer has their volume turned down.

Step 6: Stick to Time.

Say you’ve bought a 30 seconds commercial package. As tempting as it might be to squeak in an extra few seconds, you just can’t do it. Your commercial must time out to the exact time you’ve paid for. Going over will only get your all-to-important call to action clipped because those last few seconds will be cut off when your commercial airs.

Step 7: Always Use a Call to Action.

If you’re creating your own commercial, you do not yet have the money or resources to simply produce a pure branding spot. That’s one that introduces a product or service to the public, without asking for any kind of sale or “call to action.” Pepsi and Nike are two examples of companies that pour millions into branding ads. You don’t have that luxury. You need sales and prospects.

Your call to action gets customers to buy or act now. Don’t get to the end of your commercial and leave off your call to action. You want to tell customers to visit today and give your complete contact information, including Web site address, phone number and street address (giving a quick line about how to find you if possible).

Step 8: Schedule Your Ads Strategically.

Placement of your commercial is very important. It determines who will see your commercial and how much you will pay for its air time. Having your commercial air at 3 a.m. will save you money but if you don’t reach your audience it’s not money well spent. The same holds true for the station you’re airing your ad on as well.

Step 9: Ensure Frequency for Maximum Impact.

Television is less demanding on frequency than radio but it still deserves more than a one-shot deal. You need to identify the key times your ad should run and buy enough air time for your commercial to reach your audience at least twice. More times would be ideal. And remember to produce support materials for your ads; a website or landing page, a brochure, or a phone number must all be ready to go to capture those customers you have engaged.

 

Our dedicated teams of experienced professionals are committed to satisfying the unique needs of your advertising commercial production. In addition to producing a professional commercial, we will help you to identify the right advertising spots for maximum exposure, profitability, stunning and unforgettable.

We provide professional cost-effective video production services for your business, with full service of HD & SD (NTSC & PAL) camera, crews, and lighting packages. Discuss with our professional video producer of what you wish to have to fulfill your vision and successfully translate your ideas to the screen.

Video Production Services

  • TV Commercial
  • Business & Corporate
  • Campaign & Promotional
  • Live Events Recording
  • Music Video Production
  • Web Videos

Production Supports

  • Creative Art Director | Story Board
  • Professional Make-Up Artist
  • Professional Hair Stylist
  • Wardrobe & Fashion Stylist
  • Studio & Shooting Location
  • Shooting Technical Equipment
  • Printing Services