Video Marketing Production

Posted on by AdamHarris

If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.

Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

To develop your video marketing strategy, you’ll want to:

  • Allocate resources. You’re going to need to designate some budget for video – at the least, decent equipment, good editing software, and a video marketing guru (or, better, team) – as well as time to create it.
  • Tell your stories. Storytelling has never been as important as it is in video, so get brainstorming: What stories do you want to tell? How will you tell them?
  • Engage. It’s not enough to simply tell your stories; you must engage your audience while you do so. How will you make your stories interesting? What will hook your audience?
  • Keep it short. There’s no set length for marketing videos (although there are recommendations), but the general rule is that shorter is better. Be ruthless with your editing. Cut, cut, cut out everything extraneous. Attention spans are short, so make the best of what you get.
  • Publish. Publish your videos far and wide – embedded in your website, uploaded to Google-owned YouTube, and on all your social media channels. Then, promote, promote, promote.
  • Analyze. Track metrics and stats, to determine which videos do the best – and why.

We provide professional cost-effective video marketing services for your business, with full service of HD & SD (NTSC & PAL) camera, crews, and lighting packages. Discuss with our professional video producer of what you wish to have to fulfill your vision and successfully translate your ideas to the screen.

SERVICES INCLUDED

Concept & Budget DevelopmentProducer / Line Producers
Consultation and CoordinationProduction Managers
Location Scouts & BookingAssistant Directors
Creative Art Design / MultimediaLocation Managers
Experienced Video CameramanProfessional Choreographers
Scriptwriting / StoryboardsFashion / Wardrobe Stylist
Stunt Directors / Art DirectorsWardrobe & Fitting Management
Gaffers / GripsSound Recordists / Music Production
Hair Stylist and Make-up ArtistsProps Masters / Set Contractors
Technical EquipmentTransport coordinators
Post ProductionVoice-Over
Commercial Models / DancersRehearsal Management
Famous Actors / ActressAmbassador & Spokes Person
Camera AssistantsRunners, Production Crews
Talents Scouting & Casting ManagementKids, Old Ages and with Characters.
Technical, Backstage & Production CrewsCelebrities Appearance
Promotional Door GiftsPublicity and Media Relations

Corporate Video Production

Posted on by AdamHarris

Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing.

Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include Corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, executive proposal videos, and customer testimonial videos.

As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness.

Corporate Video Production companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content.

Video content has become a significant ranking factor for search engine optimization from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.

The corporate video production process will frequently involve the following stages:

  • Project initiation, budgeting and creation of statement of work.
  • Pre-production – planning includes script writing and storyboarding, and scheduling.
  • Video production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
  • Post-production and video editing – the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.
  • Final delivery and website integration.

Types and usage

  • Staff training / instruction and safety videos
  • Investor relations / financial results
  • Company promotional/brand videos
  • New product or service online presentations
  • Video role play (often with actors)
  • Client and customer testimonial videos
  • Event Videos
  • Trade show coverage
  • Corporate event filming (for example, a new product launch or conference)
  • Live and on-demand webcasting
  • Technology and product demonstration videos
  • Business television

Corporate Video Production Services we offer:

  • Web Video / Live Web Streaming
  • Promotional Video
  • Corporate Documentaries / Ethnographies
  • Corporate Video Presentations
  • Sales & Marketing Videos
  • Staff Training Videos
  • Case Studies & Research Videos
  • Client Testimonials
  • Product Demonstration
  • Highlight Special Offers, Promotions and Recent News.

Fact: According to Google and MSN Research, a Web Video increases sales by 72%!

Campaign Video Production

Posted on by AdamHarris

A coordinated series of linked advertisements with a single idea or theme. A campaign video is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population.

Communicate your value and engage your audience with the power of promotional video production.

Promotional videos that raise awareness of your brand, service or product. We make it happen.

Get your name out there. Make a splash. However you put it, our promotional videos stand you out from the competition and make your target audience pay attention.

The range of videos we has historically produced cover product demos, educational, how-to, narrative, promotional, company overviews, internal training, and “concept” videos for services.

Our Video Capabilities Include*:

  • Scriptwriting
  • On-location shooting
  • Pre-production
  • Post-production
  • Video player editing
  • Motion graphics

Our process for effective promotional video

We believe video should deliver results. That’s why we work in collaborative partnerships rather than settling for just being a supplier. We take the time to understand you, your goals, and who you want to reach and influence.

TV Commercial Production Malaysia – Full-Service TVC Support in Kuala Lumpur

Posted on by AdamHarris

Complete TV Commercial Production Support Services in Kuala Lumpur

Your One-Stop Hub for World-Class Production, Casting & Creative Execution

In today’s competitive and content-driven market, brands need more than just ideas — they need powerful execution. At SP Models Commercial, we provide full-scale commercial production support to elevate your TVC, brand films, and video campaigns into iconic, result-driven content.

From concept development to post-production, our team of experts, artists, and technicians ensure that every stage of your production runs seamlessly — on time and within budget. Whether you’re a local brand, international agency, or filmmaker — we’re here to deliver excellence from Kuala Lumpur to the world.

Our Key Production Services Include:

1. Pre-Production & Planning

  • Concept Development & Budget Planning
  • Scriptwriting & Storyboard Development
  • Producer & Line Producer Coordination
  • Consultation & Logistics Management
  • Location Scouting & Permits
  • Casting: Commercial Models, Celebrities, Talents (All Ages & Characters)

2. Creative & Styling

  • Creative Direction & Art Design
  • Fashion Styling & Wardrobe Fitting
  • Hair Stylists & Makeup Artists
  • Props, Set Building & Contractors
  • Choreographers, Stunt Coordinators & Art Directors

3. Production Crew & Technicals

  • Experienced Camera Crew & Cinematographers
  • Assistant Directors, Gaffers, Grips, Runners
  • Audio Specialists, Music Production, Sound Recordists
  • Equipment Supply: Cameras, Lighting, Audio Gear
  • Transport & Talent Coordination

4. Talent & Performance Management

  • Actors, Dancers, Brand Ambassadors, Spokespersons
  • Celebrity Appearances & Influencer Collaborations
  • Kids, Seniors & Character-Based Talents
  • Rehearsal & On-Set Management

5. Post-Production & Final Delivery

  • Professional Video Editing & Color Grading
  • Voice-Over & Audio Mastering
  • Motion Graphics, Animation & VFX
  • Media Liaison, Publicity & Promotional Door Gifts

Why Choose SP Models Commercial?

  • Based in Kuala Lumpur, trusted across Malaysia & Southeast Asia
  • Strong network of talents, crews, and celebrities
  • Proven record in delivering high-impact, on-budget campaigns
  • Suitable for advertisers, agencies, filmmakers, and corporate brands
  • Scalable teams for local shoots to full-scale regional productions

Ready to Bring Your Commercial to Life?

Whether it’s a brand launch, product story, or high-profile campaign, we’ll craft and execute a production experience that exceeds your expectations.

>> Contact Us Now To Get Started!

Let’s make something unforgettable — with impact, creativity, and professional precision.

The Benefits Of Online Video Marketing

Posted on by AdamHarris

The Benefits Of Online Video Marketing

Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.

Video is Easily Accessible

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

Video is Effective

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video is Emotional

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

Internet Video Marketing & Production

Posted on by AdamHarris

Image result for video online

What is Internet Video Marketing?

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

In the future, everything has goes online. People use the Internet to sell or promote their products because it is effective and efficient ways to connect with million of people throughout the whole world. Everyone who has access to the Internet can easily view the products through their computer, mobile phone or gadgets. Use of the Internet can be made using only our fingertips.

 

SP Models Commercial is determined to provide users everywhere with compelling and innovative content. As one of the leading website video production companies, we knows the value of a great video. We know they can enhance your website, engage your visitors, and lead to greater interest or even conversions all through our web video production services.

Viral Video

Take advantage of the explosive distribution of viral video. A viral video will increase traffic to your site, improve your search engine rankings, and increase branding and awareness about your services.

Custom Video

For business, entertainment, of personal fulfillment … We can make your video ideas a reality. Do you have a great video clip idea that will generate millions of views on YouTube and make you famous?

Corporate Video

A corporate video is an effective way of convincing users to buy. It makes your website easy to understand, gives it credibility and a better image, and make you look good in the eye of your potential clients.

Videos Make a Big Impact

SP Models Commercial can help you determine where web video can make the most impact on your site. Welcoming visitors to your website with a video clip is a personalized way to greet and build initial trust. Presenting your message in a web video format gives you the opportunity to engage your visitors and converse with them.

There are countless ways to make use of this interactive multimedia. You can introduce your company, reveal your strengths, point out what makes you different, highlight special offers and encourage your visitors to take action. You can also use web videos to highlight certain areas within your website, guide visitors through certain processes, answer FAQs and announce new products or services offered, as well as provide recent updates surrounding your company.

However you choose to make use of our web video production services, the combination of cutting-edge video graphics, attention-getting images and engaging, professional actors, our web videos are sure to get your customers’ attention and generate results.

Text Informs, But Videos Engage

Instead of presenting your message with text, you have the ability to engage your audience with unique web videos. It’s common knowledge in the Internet marketing world that website visitors are best reached through web video. An astounding 52% of visitors who view online web video ads take action, including an incredible 15% ultimately making purchases*. Plus, those viewing web video ads are in the upper income brackets. With 65% of online surfers viewing video advertisements to completion*, unique web videos are a powerful marketing tool. Don’t miss out on the opportunity to present your company to customers in the manner that the majority of consumers seek information.

Aside from the most obvious benefit of turning visitors into customers, unique and engaging web videos can be used in various, innovative ways across your site. Whereas text requires action and energy on the part of your visitor, web videos convey your message clearly and effectively while visitors sit back. What would normally take several paragraphs of text to express, a professional actor can present in a matter of a few, entertaining moments. Web videos captivate and engage visitors, making an impact that your visitors are sure not to forget.

9 Steps You Need To Make A Great TV Advertisement / Commercial

Posted on by AdamHarris


Once, you could throw TV ads on the schedule and know you were reaching millions of people. These days, it’s a very different story. The advent of the smartphone, tablets, picture-in-picture TVs, VR gaming and HD consoles, and a litany of other distractions make it very difficult to keep eyeballs on the TV set during an ad break. Your ad may well be playing in millions of homes, but only 1 percent of households are actually watching it.

Does this mean TV should no longer be part of your marketing mix? Of course not. It should, however, be thought of much more strategically. How will you grab eyeballs? How will you avoid the skip button? How will you stand out in a sea of other commercials all vying for attention? How will you communicate without annoying people, or being invisible to them? These are questions you must ask before including TV in the campaign plan.

But, once you have decided that TV is a good way to grab your target audience, you need to develop a great idea and refine it until it becomes something that people want to watch, or find hard to ignore.

Step 1: What’s the Big Idea?

TV can be expensive. From purchasing time to making the spot, you’re going to spend a big chunk of your budget. So, what is the big idea that will get people looking at your product or service?

It was not necessary to be an expensive commercial to shoot but it must include AWESOME content. Do something incredible, and people will gravitate towards it.

Step 2: Write a Great Script.

You don’t have to be an advertising genius to flesh out a great idea. But, it does help to watch commercials that are similar to the concept you have come up with, to get a feel for tone, pacing, and direction. You’ve got a very limited time frame to capture your audience and you need to get your message across quickly.

Don’t get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs. And remember to time out your spot. You buy ads in chunks of time, from 30 seconds to 2 minutes, and sometimes longer or shorter than those parameters. Read the ad aloud several times. Act it out. Cut where you need to cut.

Step 3: Will You Put People in Your Commercial?

There are some breathtaking, eye-catching, successful commercials that contain no people at all. However, people relate to other people. Putting people (especially your target demographic) into your commercial can help draw your target audience’s attraction.

You don’t want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Always look for professional actors first. If you use friends or relatives, make sure they can pull off the vision you have.

Step 4: Hire a Production Company.

You want your commercial to be professional, and so unless you are lucky enough to know people who do this for a living, you’ll have to hire a production company. They can handle all aspects of your commercial, including writing, shooting and editing your commercial. Shop around for prices. Some production companies are able to offer you a commercial package for as low as $100 that will include still pictures shot with a high-quality video camera.

However, you get what you pay for. Look at their reel and see if they have the chops to make your vision come to life. And see if they have the chops to make your vision come to life.

Step 5: Plan Out Your Shots.

You must plan every shot. Let’s use a furniture store as an example. You may have 10 different kinds of recliners, eight living room sets and six bedroom suites you want to feature. You’re going to have to narrow those shots down because you simply can’t get them all into a 30 seconds or even a one minute commercial, without flashing so many different pieces of video on the screen that your potential customers will feel like they’re in a lightning storm.

Wide shots of your showroom are good to get a bunch of your furniture displayed at once and you can select a few items you want to be featured alone. It’s crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you’re advertising even if a customer has their volume turned down.

Step 6: Stick to Time.

Say you’ve bought a 30 seconds commercial package. As tempting as it might be to squeak in an extra few seconds, you just can’t do it. Your commercial must time out to the exact time you’ve paid for. Going over will only get your all-to-important call to action clipped because those last few seconds will be cut off when your commercial airs.

Step 7: Always Use a Call to Action.

If you’re creating your own commercial, you do not yet have the money or resources to simply produce a pure branding spot. That’s one that introduces a product or service to the public, without asking for any kind of sale or “call to action.” Pepsi and Nike are two examples of companies that pour millions into branding ads. You don’t have that luxury. You need sales and prospects.

Your call to action gets customers to buy or act now. Don’t get to the end of your commercial and leave off your call to action. You want to tell customers to visit today and give your complete contact information, including Web site address, phone number and street address (giving a quick line about how to find you if possible).

Step 8: Schedule Your Ads Strategically.

Placement of your commercial is very important. It determines who will see your commercial and how much you will pay for its air time. Having your commercial air at 3 a.m. will save you money but if you don’t reach your audience it’s not money well spent. The same holds true for the station you’re airing your ad on as well.

Step 9: Ensure Frequency for Maximum Impact.

Television is less demanding on frequency than radio but it still deserves more than a one-shot deal. You need to identify the key times your ad should run and buy enough air time for your commercial to reach your audience at least twice. More times would be ideal. And remember to produce support materials for your ads; a website or landing page, a brochure, or a phone number must all be ready to go to capture those customers you have engaged.

 

Our dedicated teams of experienced professionals are committed to satisfying the unique needs of your advertising commercial production. In addition to producing a professional commercial, we will help you to identify the right advertising spots for maximum exposure, profitability, stunning and unforgettable.

We provide professional cost-effective video production services for your business, with full service of HD & SD (NTSC & PAL) camera, crews, and lighting packages. Discuss with our professional video producer of what you wish to have to fulfill your vision and successfully translate your ideas to the screen.

Video Production Services

  • TV Commercial
  • Business & Corporate
  • Campaign & Promotional
  • Live Events Recording
  • Music Video Production
  • Web Videos

Production Supports

  • Creative Art Director | Story Board
  • Professional Make-Up Artist
  • Professional Hair Stylist
  • Wardrobe & Fashion Stylist
  • Studio & Shooting Location
  • Shooting Technical Equipment
  • Printing Services

 

 

Having a Smartphone Does Not Make You a Photographer!

Posted on by SP Commercial

Snapshots share moments. Professional images convert users and sell products.

There is a lot more to professional photography than clicking the button! From photo styling and composition to lighting and digital post production we will make you look your best.

Yes, we have smartphones as well! And we use them to take a quick shot to post on Facebook or text to a client. But in the studio or on location your images deserve a lot better than that!

Images are essential to visual storytelling, and they need to be as good as possible to stand out. Blurry images, odd looking food, and badly lit models just don’t do it! And don’t even get us started on product shoot challenges! Commercial photography services help you avoid all of that! –

The Professional Advantage

You worked hard to build a high quality brand and business. Your images have to match.

Experienced photographers and stylists not only have the latest camera gear and lighting equipment at their disposal, they usually have years of experience and know how to draw on. So when things go wrong, the client is frantic, and deadlines fast approaching the pros are more likely to get it done. And don’t forget, you are not just taking a picture, you are telling a story. Don’t you want your story the best that it can be?

Use An Expert

Whether you need a specialist architectural photographer to document works in progress or showcase your project, or an advertising photographer to provide high quality pictures for brochures and annual reports, your web site or printed promotional material, we ensure that you get what you really want.

We Love Commercial Photography!

Posted on by SP Commercial

And, we’re really good at it. We believe great photography inspires business. So, whether it’s an in-studio photo shoot at our studio or an on-location photo shoot, we make great photography happen for your company or organization.

Whatever your need may be – corporate event photography, corporate portraits, model or product photography – we can handle it. With our affordable rate for a half-day or full-day photo shoot, our commercial photography services will work within your budget. We provide the professional photographs you need for catalogs, websites, & marketing materials.

5 Tips for Successful Online Video Marketing

Posted on by SP Commercial

The use of video marketing online is more popular than ever and the reasons for its growing popularity make it understandable why. You have much more chance to rank on the first page of the search engines than any traditional text page. They are inexpensive to make and will stay on the Internet forever. Video and social media platforms work well together too, and most of these sites encourage the sharing and posting of videos. 

Experience success with your video marketing when you use these quality tips:

The Title Has to Stand Out

This is what attracts most people to reading an article or any post as well, which is why your online marketing video should have an original title that stands out. Great titles attract the most attention, which leads to high volumes of traffic. When you use the correct keywords in your title, you will have a greater chance of ranking high in the search engines.

Excellent Content is Crucial

The success of any online video has lots to do with the content of the video. Make sure that you know what your viewers would want to see, and make use of a “How-to” video if possible, because they are extremely popular for the value they usually offer.

Advertise Your URL

Make use of the text box feature to add a URL to your website, blog or any landing page. This is a great opportunity to gain exposure through your online video.

Include a CTA

Making use of a CTA (call-to-action) at the end of your video, for example, is a great way to obtain more information from the viewers. Get them to sign up to a newsletter, direct them to a landing page or website, or ask them to leave comments about the video.

Educate the Viewers

You could tell people more about the type of services or products that you offer, or you can even do a formal review on one of the products that you offer. Share all the necessary benefits and features with the viewers as well. Let them know everything that they need to know concerning your services and products.

Internet Video Marketing Bottom Line

It has become vital to utilize video marketing on the Internet properly, which is why you need to include the above tips in all your video marketing efforts and strategies. If you do this, it will have a positive effect on various aspects of your business.

The Importance of Online Video Marketing

Posted on by SP Commercial

Designing marketing strategies is one of the most important ways of penetrating a product into a market wisely and effectively. Demand of a product depends on the willingness of an individual and the ability to buy the particular product. Todays’ market has very high competition. Same product is being manufactured under different brand tags. The company which has gained customer satisfaction is the leader of the emerging market. A company has to look into various factors for making its position secure in the economic sector. Advertisements and promotional videos play a very important role in making the consumer aware of a particular product. Online Video Marketing strategies are therefore very effective in building a consumer base.

Services like Google’s YouTube are one of the most efficient services of online video marketing. Following points will show how Online Video Marketing can build up your consumer base –

Videos can be more interactive

A Video is surely more interactive than a photo ad or a banner. Moving animated objects with sound definitely attracts a larger crowd of interest. Using these tools, people can get to know more about a particular product of their interests and compare with other firms manufacturing the same product.

For e.g. – Nokia launches a new phone into the market. Extensive banner and ad posters can never do the same effect when compared to a video posted in YouTube or an advertisement in T.V. People can graphically analyze the pros and cons of the product and take decisions accordingly.

High Portability and Cross Platform performance

Billions of computer users across the world can get access to the video anytime or anywhere without any performance issue. The invent of High-Definition Videos and advanced animations have added a treat to the eyes. Eye candy graphics on large LCD and LED T.V.’s surely attract people. Ability of the marketing video to run anywhere makes it highly portable.

For e.g. – The video made can run in both T.V. as well as the computer. A larger crowd is thus approached and thus people get aware of the particular product.

Startup of a small business

Many small companies need some startup endorsements and advertisements. Uploading a video giving a quick peek into all the products and services provided by the company into YouTube can give a kick start to the firms’ economy. Initial startup is required by all small firms in order to compete in the market dominated by the larger ones.

Google Search Page integration

Many companies have started providing services of making online marketing videos and integrating them into search engines’ pages. They guarantee optimized search engine results page one rankings. With reasonable pricing, these firms have really boosted up the economy of major firms in the marketing field.

Online Marketing Videos is really a nice strategy to build up economic and marketing strategies. Combined with quality service provision, a company can gain very high customer satisfaction and hence build up a respectable position and emerge as the market leader.

The Importance Of Video In Digital Marketing

Posted on by SP Commercial

Video marketing techniques are flooding today’s social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.

Impressions

There was once a time that attaching a picture of one’s products or services was enough to entice buyers. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today’s media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

It has been estimated that somewhere close to 75% of business professionals watch promotional videos at least once a week for relevant products and services. At least half of the content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company’s website.

Live action ads are also more likely to be shared through social media outlets versus text based information. It’s been recently rumoured that Facebook has updated its algorithm to favour video posts above all other types of content. A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response. Most often, a person will share information they identify with the most, allowing your business free exposure to a potential clients friends, family, and followers.

Confidence

The rapid growth of e-commerce has resulted in more consumers becoming comfortable with the idea of making their purchases online. This makes it increasingly important for companies to establish an engaging and personal connection. Videos that welcome a consumer to the website (such as this one) gives an immediate association to the product or services. Naturally, movement catches a person’s eye and compels the viewer to pay closer attention. Websites that utilise videos to draw the attention of the viewer have an immense advantage over those that rely on simple text and images.

While techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made when personal connection has been established. It is normal for a person to feel a greater connection to another person when they have the ability to read body language. Videos bring that association to a consumers mind and allows for greater trust and confidence in a business.

Not only is personal connection established through the use of this form of media, but seeing a product in action will produce a greater faith in its capabilities. The use of eye catching visual media will help a buyer feel more confident in their purchase. This brings trust and credibility to a company’s website and products.

Cautions

It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign. If you aren’t skilled or knowledgeable in video creation, contact a professional digital agency (such as CBO) who are video experts. When you have high quality media with appealing concepts, you can be confident that your business will achieve greater success.

Why Online Video is The Future of Content Marketing?

Posted on by SP Commercial
Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential.

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.

 

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?

The success stories of videos that have gone viral are legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video’s inherent shareability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter’s Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you’re to realise a decent return on your investment, you will need to bear the following in mind.

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it’s not the most appropriate means of getting your message across, you are probably wasting your time.

Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video’s potential, you must make it easy for users to find and share it. Don’t neglect mobile either. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.

Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won’t just be the future of content marketing, it’ll be the future of content marketing for you.

Why is Online Video Marketing So Important?

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  • Rising User Statistics: 93 percent of the 600 marketing professionals surveyed said they had used video content in 2013 and 82 percent of them said they found it effective, according to ReelSEO. Forty-one percent of adults in the US watch online videos. Just imagine how intense the online video usage for digital marketing will be in 2014!
  •  More Content In Less Time: The attention span of internet users is diminishing every year with the changes in the type of content shared online. Video is the type of digital content that is seeing an increase in its usage, while the length of each piece continues to decrease. People are also watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone. (NOTE: If your customer base is located in a place with slow internet/wi-fi connectivity, the scenario would be different and you must optimize your digital marketing strategy accordingly.)
  • Mobile Apps That help Share and Play Videos Are On the Rise: In 2012 and 2013 the average time spent watching videos doubled on mobile phones and tripled on tablets. Mobile phone chat apps, such as Facebook messenger and WhatsApp continue to captivate people and increase their worldwide user bases. Fifty billion messages will be sent in 2014 through these apps, according to ibitimes.co.uk. And most of these messages will be in a video format.
  • Storytelling Through Explainer Videos is a Rising Trend: The new trend of explainer videos that use either animation or actual people to do the storytelling has risen exponentially in recent times. Check out these 10 explainer videos from startups, listed out by Ben Davis. This type of video is perfect for promoting products and services because they are short, entertaining and convey your marketing message in a unique way.
  • Videos In Emails Improve Click Through Rates: By simply mentioning the word ‘video’ in an email subject line, click-through rates were increased by seven (numbers under 10 should be written out, and so should the word percent -AP style) to 13 percent, according to the 2012 Experian Digital Marketing Trend Report. You can find more statistics on email marketing via video content in this SmartInsights post.

Popular Video Formats

Some of the most popular video formats that generate user engagement or increase brand visibility are:

  • Video testimonials
  • Product demos
  • About us videos
  • Instructional videos
  • Video tutorials
  • Interviews
  • Animated videos
  • Creative videos with elements of humor
  • Celebrities endorsing the brand

9 Benefits of Video Marketing

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Content, graphics, and customer testimonials are all important elements to getting your message across. However, to hold the user in place, you need additional reinforcements. Online video marketing, with its cost-effectiveness and inherent emotional connectivity, is the best way to engage your customers.

Samsung, with its careful and strategically designed video campaigns, managed to attract 200 million viewers in 2012. Similarly, YouTube recently released 40 video campaigns, attracting an increase of 136 million views. Finally, Mars’ videos of dancing chocolates, beat their competitors with their effectively designed campaign, “Just My Shell”.

If you are still uncertain about putting resources into video marketing here are the nine benefits of video marketing.

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Cost-Effectiveness – A Key Factor

Good videos don’t necessarily require an extensive budget, as you can shoot with just your cellphone. Thus, you are able to display your products or company in the most cost-effective manner. And more importantly, websites such as YouTube facilitate video distribution and measurement in an easily, giving you an insight on behavioural analytics.

Additional Punch with Voice and Face

Written words and images carry value, but video captures and holds the reader’s attention. A face looking at you, a human voice conveying information, and the body language all added together make the campaign more personal and believable. A movement or a motion captures more attention than a static image. With video marketing, the concept advertised remains in the viewers’ memories for a long period of time.

Hit the Right Target

With the help of the right distribution channels and social media, video marketing reaches the targeted viewers in a short span of time. Viewers who are attracted by your message share your video by re-posting, re-tweeting, reblogging and tagging, thus helping you gain more customers.

Your Customers’ Time

Your customers spend most of their time watching videos. It is estimated that You Tube boasts more than 4 billion views a day. Also, 81 per cent of senior marketing executives promote their programs via online video campaigns. Therefore, if you want to at least stay on par with competitors, one of the best ways is through video marketing.

Showcase Your Brand

Customers are impressed by textual advertisements, but video give you recognizability. With video, viewers are both educated and entertained. Those who do not seek your product knowledge get entertained, thus increasing brand recall. This leads to greater interest, trust and the desire to learn more.

Viewed Anytime, Anywhere

Viewers watch videos at their convenience and place of preference. Online videos are easily viewable on smartphones and tablets. Thus, accessibility is a big advantage and videos are also environment-friendly (not wasting any paper).

Make it Exciting

An exciting video with a new theme keeps the viewer glued to the screen. Normal regular advertisements can easily distract the customer, so ensure that the videos challenge your viewers, making them sit up and take notice.

The Red Bull advertisement, wherein a skydiver plunged from the heavens with minimal protection propelled an already iconic brand into the stratosphere, drawing more than 192 million views in 2012.

No More Complexities

Videos explain complex information clearly and precisely when compared to textual ads. As a matter of fact, customers prefer demonstrations and story-telling trough videos rather than going through user manuals and lengthy documentations.

Your Place in the Traffic

Search engines such as Google and Yahoo among others have designed a search formula in which videos play a crucial role. With the right type of keyword selection, tags and descriptions, you get a higher ranking in search engines, thus increasing your chances of visibility. Remember that videos enable you to include lengthy keywords, which is not possible otherwise.

Audio combined with visual images ensure emotional affinity and has a compelling effect on the customer. These powerful images and messages make customers inclined towards the product or service, thus increasing brand loyalty and boosting sales.

3 Essential Ways to Sharpen Your eCommerce Product Photography

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The old phrase goes, “You should never judge a book by its cover,” but when it comes to shopping online, customers ARE going to judge your product based on its appearance. When customers visit your eCommerce site, make sure you display your products in the best possible light (pun intended) to delight your viewers, not repel them.

You want customers to trust your product, and how you portray your products on your eCommerce site directly influences whether or not they’ll buy from you.

One of the secrets to our success with eCommerce product photography is remembering some key factors that go into the specific photographs being taken. Here are 3 tips and tricks to help develop a product photography strategy that converts:

1) STICK WITH A CLEAN, CONSISTENT BACKGROUND

At Groove, we’re big fans of using Ortery equipment for small to medium-sized products that need to be photographed.

No matter what technology you use, we recommend using a clean, solid white wall or background. White is a classic background color for shooting product photography, but be aware of how it will contrast with the product and how it will display on your website.

If your product or your website color palette is predominately white, use a darker or textured background, or monochromatic fabric to add some contrast and make the product really come to life instead of blend into the background.

3 Essential Ways to Sharpen Your eCommerce Product Photography

If you’re shooting the same products in different colors, flavors, etc., make sure there is a consistency in how the images are shot. This means making sure products are against the same background, at an equal distance away from the camera and filling the same position and space within the frame. A uniform series of images gives an aesthetically pleasing appearance and adds a level of professionalism across your eCommerce site.

2) DON’T FORGET THE DETAILS

When customers shop around your site, they try to gather as much information about your products as possible. Since most online shopping limits your visitors to one of the five senses — sight — you have to make sure they can clearly see every aspect of your product.

Utilize a series of angles when it comes to taking pictures of your products — especially when it comes to products in the fashion industry. Think about how you look at shoes when you’re shopping online: You want to see the designs in detail, how the shoes look from all angles and the variety of colors.

Create a virtual experience for the user to explore all the options you have to offer by taking 360° imagery (an awesome feature of the Ortery Photosimile 200). 360° images allow the user to explore your product from various angles and help answer any questions they may have that couldn’t be answered if they were faced with only a single, static shot of your product.

Zappos does a great job of showing a wide variety of high-quality, dynamic shots of their shoes in the color options they offer, and they even allow the customer to zoom in to see the details of the design.

3 Essential Ways to Sharpen Your eCommerce Product Photography

3) SHOW THE PRODUCT IN USE AND GET CREATIVE WITH IT!

Does your product have any key features that set it apart from your competitors’ products? If your handbags are known for their adjustable straps and that’s something featured in the product description, show it off by taking a few lifestyle shots of your product in use!

A key skill in taking photography of any kind is being able to properly work with and manipulate the space around your subject matter, so get inside the mind of the user and get creative with it!

It can be a bit of a dance and a definite learning curve, but once you learn to embrace the space instead of fear it, you’ll find that it’s much easier to work with.

If you’re working with multiple items in your photo, don’t just lay them out in a straight line and expect your customers to swoon. It’s about positioning, choice of colors to include and disregard, and what you want your audience to focus on when they look at the photo.

3 Essential Ways to Sharpen Your eCommerce Product Photography

The next time you’re getting ready to shoot your products, ask yourself these questions:

  • What’s the most visually engaging piece of product in this photo?
  • What will get lost in the background if I don’t make it pronounced?
  • Am I highlighting the product’s benefits in the best way possible?

Through all of Groove’s photography endeavors, we’ve learned that you can take almost any product — from the blandly mundane to the flamboyantly dynamic — and make it visually alluring through quality eCommerce product photography.

In regards to your eCommerce website, it’s about creating content that is so engaging that every person who sees it will want to click on it to know more and ultimately purchase your product.