The Art Of Making A Music Video

Posted on by AdamHarris

What is a Music Video production?

Despite all of the artistic freedom involved with making a music video , the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads. While a hit video can do a lot for you as a director, its primary goal is to serve the music artist.

Making a Music Video

The Treatment

The first step in making your music video is the treatment. In the world of high budgets and major labels, directors typically are contacted and asked to develop a concept or a treatment for the video, based on the message or the mood of the song. This step is often a crap shoot. It’s where jobs are won and lost. Often the best concept is not the one that wins the job. Most of the time it’s the concept that fits into the allotted budget for the project. Still, large budgets are not always the director’s best friend. They often cause more problems and cloud the pathway to creative ingenuity.

Working with small budgets will allow you, as a director, to take the focus off the glitz typically associated with the MTV set and allow you to make the artist the star.

Workflow & Planning

Even with a concise treatment in-hand, it’s easy to get sidetracked when shooting something as inspired as a music video. More often than not, an eye on the three “L”s will keep you grounded and focused on making your music video.

Licensing For Making a Music Video

No matter how you slice it, there’s a business model lingering behind any sort of marketable art form. When it comes to potential legal quagmires, music is right at the top of the list. That’s why it is so important for you to make sure you are covered before you give the first “action.”

If you’re dealing with a musical group that pays dues to ASCAP (American Society of Composers, Authors & Publishers) or BMI (Broadcast Music, Inc.), you will need to obtain a synchronization license which allows you, as the producer of the video work, to use the copyrighted music in timed relation with a visual image.

Locations & Logistics

As with any video production, every time you envision multiple locations, the more pre-production planning is required. This is certainly also the case when you’re making a music video. Depending on the complexity of your treatment, you will have to make sure your locations have ample power and space for crew, musical equipment, and any other props you pictured as part of your musical masterpiece.

Depending on the location, it’s also likely that you are going to draw a fair amount of attention from curious passers-by. Having the proper permissions and paperwork from either the property owner or your city or county government will save you tons of hassle and help to keep your vision alive.

Audio Playback

Synchronizing audio is a true art (particularly when making a music video), but you don’t need to invest in digital slates or big budget audio gear to make sure you have proper sync in your video. However, if you plan on doing any sort of lip and instrument synching, good technique is a vital part of your finished product.

You will most likely be using a studio recording of the song you’re highlighting in your video. Naturally, then, this means that the sound you’re picking up on the camera microphone is not going to be the final mix you’ll need for the finished product. While there are tons of ways to accomplish the same task, splitting your song into segments and marking in-points of each segment with “two-pops” is a method which always seems to work fairly well, even under the most low-budget circumstances.

As stated, there are tons of ways to achieve proper sync; this is only one of them. Do some research and find the method that works best for you. There’s nothing wrong with a little technical experimentation, as long as you have your ducks in a row prior to your shoot.

Finding Clients

Nearly all musicians dream of being in a music video. This makes finding willing participants relatively easy. Just cruise your local instrument shop or scan the local papers and you’re bound to find some newly-formed wunderkind group with an eye on stardom to let you direct their first video. And, if you’ve never directed a music video, this is the perfect client for you.

There won’t be much of a budget, if any, but finding such an act will get your feet wet and provide the breathing room to make the mistakes you’ll want to get out of the way before you move on to bigger names. Working with new acts is also a way to build your music video reel. Eventually, your skills will improve, and you’ll have a nice cache of work to pull from. You can use this to promote your abilities of making a muisc video to bigger musical acts and hopefully pave your way to music video stardom.

Making a Music Video and Lincensing Issues

Licensing is always a complicated issue. No one on the Videomaker staff or this writer is a legal expert, and only your own attorney can advise you on your particular situation. Laws vary from state to state. Even if you do your research, it’s best to obtain the advice of a professional entertainment attorney before signing any documents.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9 Steps You Need To Make A Great TV Advertisement / Commercial

Posted on by AdamHarris


Once, you could throw TV ads on the schedule and know you were reaching millions of people. These days, it’s a very different story. The advent of the smartphone, tablets, picture-in-picture TVs, VR gaming and HD consoles, and a litany of other distractions make it very difficult to keep eyeballs on the TV set during an ad break. Your ad may well be playing in millions of homes, but only 1 percent of households are actually watching it.

Does this mean TV should no longer be part of your marketing mix? Of course not. It should, however, be thought of much more strategically. How will you grab eyeballs? How will you avoid the skip button? How will you stand out in a sea of other commercials all vying for attention? How will you communicate without annoying people, or being invisible to them? These are questions you must ask before including TV in the campaign plan.

But, once you have decided that TV is a good way to grab your target audience, you need to develop a great idea and refine it until it becomes something that people want to watch, or find hard to ignore.

Step 1: What’s the Big Idea?

TV can be expensive. From purchasing time to making the spot, you’re going to spend a big chunk of your budget. So, what is the big idea that will get people looking at your product or service?

It was not necessary to be an expensive commercial to shoot but it must include AWESOME content. Do something incredible, and people will gravitate towards it.

Step 2: Write a Great Script.

You don’t have to be an advertising genius to flesh out a great idea. But, it does help to watch commercials that are similar to the concept you have come up with, to get a feel for tone, pacing, and direction. You’ve got a very limited time frame to capture your audience and you need to get your message across quickly.

Don’t get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs. And remember to time out your spot. You buy ads in chunks of time, from 30 seconds to 2 minutes, and sometimes longer or shorter than those parameters. Read the ad aloud several times. Act it out. Cut where you need to cut.

Step 3: Will You Put People in Your Commercial?

There are some breathtaking, eye-catching, successful commercials that contain no people at all. However, people relate to other people. Putting people (especially your target demographic) into your commercial can help draw your target audience’s attraction.

You don’t want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Always look for professional actors first. If you use friends or relatives, make sure they can pull off the vision you have.

Step 4: Hire a Production Company.

You want your commercial to be professional, and so unless you are lucky enough to know people who do this for a living, you’ll have to hire a production company. They can handle all aspects of your commercial, including writing, shooting and editing your commercial. Shop around for prices. Some production companies are able to offer you a commercial package for as low as $100 that will include still pictures shot with a high-quality video camera.

However, you get what you pay for. Look at their reel and see if they have the chops to make your vision come to life. And see if they have the chops to make your vision come to life.

Step 5: Plan Out Your Shots.

You must plan every shot. Let’s use a furniture store as an example. You may have 10 different kinds of recliners, eight living room sets and six bedroom suites you want to feature. You’re going to have to narrow those shots down because you simply can’t get them all into a 30 seconds or even a one minute commercial, without flashing so many different pieces of video on the screen that your potential customers will feel like they’re in a lightning storm.

Wide shots of your showroom are good to get a bunch of your furniture displayed at once and you can select a few items you want to be featured alone. It’s crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you’re advertising even if a customer has their volume turned down.

Step 6: Stick to Time.

Say you’ve bought a 30 seconds commercial package. As tempting as it might be to squeak in an extra few seconds, you just can’t do it. Your commercial must time out to the exact time you’ve paid for. Going over will only get your all-to-important call to action clipped because those last few seconds will be cut off when your commercial airs.

Step 7: Always Use a Call to Action.

If you’re creating your own commercial, you do not yet have the money or resources to simply produce a pure branding spot. That’s one that introduces a product or service to the public, without asking for any kind of sale or “call to action.” Pepsi and Nike are two examples of companies that pour millions into branding ads. You don’t have that luxury. You need sales and prospects.

Your call to action gets customers to buy or act now. Don’t get to the end of your commercial and leave off your call to action. You want to tell customers to visit today and give your complete contact information, including Web site address, phone number and street address (giving a quick line about how to find you if possible).

Step 8: Schedule Your Ads Strategically.

Placement of your commercial is very important. It determines who will see your commercial and how much you will pay for its air time. Having your commercial air at 3 a.m. will save you money but if you don’t reach your audience it’s not money well spent. The same holds true for the station you’re airing your ad on as well.

Step 9: Ensure Frequency for Maximum Impact.

Television is less demanding on frequency than radio but it still deserves more than a one-shot deal. You need to identify the key times your ad should run and buy enough air time for your commercial to reach your audience at least twice. More times would be ideal. And remember to produce support materials for your ads; a website or landing page, a brochure, or a phone number must all be ready to go to capture those customers you have engaged.

 

Our dedicated teams of experienced professionals are committed to satisfying the unique needs of your advertising commercial production. In addition to producing a professional commercial, we will help you to identify the right advertising spots for maximum exposure, profitability, stunning and unforgettable.

We provide professional cost-effective video production services for your business, with full service of HD & SD (NTSC & PAL) camera, crews, and lighting packages. Discuss with our professional video producer of what you wish to have to fulfill your vision and successfully translate your ideas to the screen.

Video Production Services

  • TV Commercial
  • Business & Corporate
  • Campaign & Promotional
  • Live Events Recording
  • Music Video Production
  • Web Videos

Production Supports

  • Creative Art Director | Story Board
  • Professional Make-Up Artist
  • Professional Hair Stylist
  • Wardrobe & Fashion Stylist
  • Studio & Shooting Location
  • Shooting Technical Equipment
  • Printing Services

 

 

Having a Smartphone Does Not Make You a Photographer!

Posted on by SP Commercial

Snapshots share moments. Professional images convert users and sell products.

There is a lot more to professional photography than clicking the button! From photo styling and composition to lighting and digital post production we will make you look your best.

Yes, we have smartphones as well! And we use them to take a quick shot to post on Facebook or text to a client. But in the studio or on location your images deserve a lot better than that!

Images are essential to visual storytelling, and they need to be as good as possible to stand out. Blurry images, odd looking food, and badly lit models just don’t do it! And don’t even get us started on product shoot challenges! Commercial photography services help you avoid all of that! –

The Professional Advantage

You worked hard to build a high quality brand and business. Your images have to match.

Experienced photographers and stylists not only have the latest camera gear and lighting equipment at their disposal, they usually have years of experience and know how to draw on. So when things go wrong, the client is frantic, and deadlines fast approaching the pros are more likely to get it done. And don’t forget, you are not just taking a picture, you are telling a story. Don’t you want your story the best that it can be?

Use An Expert

Whether you need a specialist architectural photographer to document works in progress or showcase your project, or an advertising photographer to provide high quality pictures for brochures and annual reports, your web site or printed promotional material, we ensure that you get what you really want.

We Love Commercial Photography!

Posted on by SP Commercial

And, we’re really good at it. We believe great photography inspires business. So, whether it’s an in-studio photo shoot at our studio or an on-location photo shoot, we make great photography happen for your company or organization.

Whatever your need may be – corporate event photography, corporate portraits, model or product photography – we can handle it. With our affordable rate for a half-day or full-day photo shoot, our commercial photography services will work within your budget. We provide the professional photographs you need for catalogs, websites, & marketing materials.

5 Tips for Successful Online Video Marketing

Posted on by SP Commercial

The use of video marketing online is more popular than ever and the reasons for its growing popularity make it understandable why. You have much more chance to rank on the first page of the search engines than any traditional text page. They are inexpensive to make and will stay on the Internet forever. Video and social media platforms work well together too, and most of these sites encourage the sharing and posting of videos. 

Experience success with your video marketing when you use these quality tips:

The Title Has to Stand Out

This is what attracts most people to reading an article or any post as well, which is why your online marketing video should have an original title that stands out. Great titles attract the most attention, which leads to high volumes of traffic. When you use the correct keywords in your title, you will have a greater chance of ranking high in the search engines.

Excellent Content is Crucial

The success of any online video has lots to do with the content of the video. Make sure that you know what your viewers would want to see, and make use of a “How-to” video if possible, because they are extremely popular for the value they usually offer.

Advertise Your URL

Make use of the text box feature to add a URL to your website, blog or any landing page. This is a great opportunity to gain exposure through your online video.

Include a CTA

Making use of a CTA (call-to-action) at the end of your video, for example, is a great way to obtain more information from the viewers. Get them to sign up to a newsletter, direct them to a landing page or website, or ask them to leave comments about the video.

Educate the Viewers

You could tell people more about the type of services or products that you offer, or you can even do a formal review on one of the products that you offer. Share all the necessary benefits and features with the viewers as well. Let them know everything that they need to know concerning your services and products.

Internet Video Marketing Bottom Line

It has become vital to utilize video marketing on the Internet properly, which is why you need to include the above tips in all your video marketing efforts and strategies. If you do this, it will have a positive effect on various aspects of your business.

The Importance of Online Video Marketing

Posted on by SP Commercial

Designing marketing strategies is one of the most important ways of penetrating a product into a market wisely and effectively. Demand of a product depends on the willingness of an individual and the ability to buy the particular product. Todays’ market has very high competition. Same product is being manufactured under different brand tags. The company which has gained customer satisfaction is the leader of the emerging market. A company has to look into various factors for making its position secure in the economic sector. Advertisements and promotional videos play a very important role in making the consumer aware of a particular product. Online Video Marketing strategies are therefore very effective in building a consumer base.

Services like Google’s YouTube are one of the most efficient services of online video marketing. Following points will show how Online Video Marketing can build up your consumer base –

Videos can be more interactive

A Video is surely more interactive than a photo ad or a banner. Moving animated objects with sound definitely attracts a larger crowd of interest. Using these tools, people can get to know more about a particular product of their interests and compare with other firms manufacturing the same product.

For e.g. – Nokia launches a new phone into the market. Extensive banner and ad posters can never do the same effect when compared to a video posted in YouTube or an advertisement in T.V. People can graphically analyze the pros and cons of the product and take decisions accordingly.

High Portability and Cross Platform performance

Billions of computer users across the world can get access to the video anytime or anywhere without any performance issue. The invent of High-Definition Videos and advanced animations have added a treat to the eyes. Eye candy graphics on large LCD and LED T.V.’s surely attract people. Ability of the marketing video to run anywhere makes it highly portable.

For e.g. – The video made can run in both T.V. as well as the computer. A larger crowd is thus approached and thus people get aware of the particular product.

Startup of a small business

Many small companies need some startup endorsements and advertisements. Uploading a video giving a quick peek into all the products and services provided by the company into YouTube can give a kick start to the firms’ economy. Initial startup is required by all small firms in order to compete in the market dominated by the larger ones.

Google Search Page integration

Many companies have started providing services of making online marketing videos and integrating them into search engines’ pages. They guarantee optimized search engine results page one rankings. With reasonable pricing, these firms have really boosted up the economy of major firms in the marketing field.

Online Marketing Videos is really a nice strategy to build up economic and marketing strategies. Combined with quality service provision, a company can gain very high customer satisfaction and hence build up a respectable position and emerge as the market leader.

The Importance Of Video In Digital Marketing

Posted on by SP Commercial

Video marketing techniques are flooding today’s social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.

Impressions

There was once a time that attaching a picture of one’s products or services was enough to entice buyers. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today’s media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

It has been estimated that somewhere close to 75% of business professionals watch promotional videos at least once a week for relevant products and services. At least half of the content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company’s website.

Live action ads are also more likely to be shared through social media outlets versus text based information. It’s been recently rumoured that Facebook has updated its algorithm to favour video posts above all other types of content. A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response. Most often, a person will share information they identify with the most, allowing your business free exposure to a potential clients friends, family, and followers.

Confidence

The rapid growth of e-commerce has resulted in more consumers becoming comfortable with the idea of making their purchases online. This makes it increasingly important for companies to establish an engaging and personal connection. Videos that welcome a consumer to the website (such as this one) gives an immediate association to the product or services. Naturally, movement catches a person’s eye and compels the viewer to pay closer attention. Websites that utilise videos to draw the attention of the viewer have an immense advantage over those that rely on simple text and images.

While techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made when personal connection has been established. It is normal for a person to feel a greater connection to another person when they have the ability to read body language. Videos bring that association to a consumers mind and allows for greater trust and confidence in a business.

Not only is personal connection established through the use of this form of media, but seeing a product in action will produce a greater faith in its capabilities. The use of eye catching visual media will help a buyer feel more confident in their purchase. This brings trust and credibility to a company’s website and products.

Cautions

It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign. If you aren’t skilled or knowledgeable in video creation, contact a professional digital agency (such as CBO) who are video experts. When you have high quality media with appealing concepts, you can be confident that your business will achieve greater success.

Why Online Video is The Future of Content Marketing?

Posted on by SP Commercial
Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential.

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.

 

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?

The success stories of videos that have gone viral are legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video’s inherent shareability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter’s Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you’re to realise a decent return on your investment, you will need to bear the following in mind.

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it’s not the most appropriate means of getting your message across, you are probably wasting your time.

Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video’s potential, you must make it easy for users to find and share it. Don’t neglect mobile either. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.

Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won’t just be the future of content marketing, it’ll be the future of content marketing for you.

It’s Auto Generators, It’s Very Easy!

Posted on by SP Commercial

These days everything can be done online from buying movie tickets to buying furniture for home.Internet has brought tremendous changes in our life style. Every business should recognise this and establish their presence on the internet. Internet marketing is beneficial for all the types of businesses.

The Single Most Important Reason You Need to Be Online 

Consumers have too many choices these days and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time… which is online,” Servis, a VP of Marketing with SnapRetail, firmly states.

And that, friends, leads us to the single most important reason you need to be consistently and efficiently using online marketing as part of your sales strategy… customers. Customers are online, which mean you need to be, too.

Build a better website and they will come? Not a chance. The value of your website will depend on traffic, and traffic depends on marketing. A website without a marketing plan is as useful as a toll free telephone number that nobody knows about. If you have an online store, or simply use your site as an information tool to communicate with existing and prospective customers or clients, you want to optimize the power of your website wherever you can.

 

Marketing Strategy in 2017: 7 Obvious Yet Important Considerations

Posted on by SP Commercial

Digital transformation — it’s what’s on the minds of all forward-thinking marketers when it comes to the new year. What does this mean for you and your marketing team, though?

We’ve got some concrete tips that you can implement tomorrow, but will still prepare you for the coming digital transformation. In fact, these 7 trends will give you the focus you need to identify how to spend your precious time and resources in the ever-evolving world of marketing. Check out our video below to get the opinions of Fathom experts Jeff Leo Herrmann, Chief Strategy Officer, and Matt Brown, Director of Paid Search.

7 Marketing Trends to Prepare for in 2017

  1. Opinions and Original Research Matter – Don’t be afraid to break through clutter with room splitting statements.
  2. If You’re Not Doing Mobile, You’re Way Behind – Get the mobile help you need, because it’s no longer a question of if you’re doing mobile, but how well you’re doing it.
  3. Live Video is Critical – Facebook is prioritizing video in its feed and users are 10x more likely to comment on a video than other forms of content…need I say more?
  4. Make Sure Your Data is Precise – Data isn’t just the end product, on the contrary, it needs to be carefully built from the beginning to result in robust insights.
  5. Strategy is Essential, But It Doesn’t Have to be Complicated – Follow Matt Brown’s straightforward advice to ‘Have a plan, know the plan, do the plan’.
  6. Win the War for Talent – The key to success is people, not technology or strategies. Attract the best people by helping them grow and emphasizing purpose over profits.
  7. Social Media Continues to Drive Awareness and Engagement – Though you should never build on rented land, a strong social strategy of teaching and selling will result in engaged audiences.

What marketing trends are you preparing for in 2017? Let us know in the comments below!

Commercial Advertising Production Company Kuala Lumpur | TVC & Video

Posted on by SP Commercial

Commercial Advertising & Video Production Agency Kuala Lumpur

High-impact advertising production for brands that want visibility, authority, and sales.

SP Models Commercial is a commercial advertising and video production agency in Kuala Lumpur, specializing in TV commercials, digital advertising videos, casting, and brand campaign production for high-growth brands across Malaysia and the Klang Valley.

We focus on what drives revenue today — premium video content, scalable advertising assets, and campaigns designed to perform across TV, digital, and social platforms.

High-Demand Advertising Services We Focus On

1. TV Commercial & Digital Advertising Video Production

Video remains the most powerful advertising format. We produce TV commercials and digital advertising videos designed to capture attention, communicate brand value, and convert audiences.

  • TV Commercial (TVC) Production
  • Brand & Advertising Videos
  • Digital and Social Media Ad Videos
  • Corporate & Company Profile Videos
  • Campaign & Product Launch Videos

Our production covers concept, filming, crew, equipment, and post-production — delivered with speed and commercial focus.

2. Commercial Casting & Talent Management

The right talent drives credibility and conversion. We provide professional commercial casting services in Kuala Lumpur for advertising campaigns and branded content.

  • Commercial Models & Actors
  • Brand Ambassadors & Spokespersons
  • Influencers for Advertising Campaigns
  • Kids, Seniors & Character Casting
  • Full Casting & On-Set Coordination

3. Advertising Photography & Campaign Visuals

High-quality visuals are essential for advertising, billboards, and digital campaigns. We deliver commercial photography that supports brand positioning and marketing objectives.

  • Advertising & Campaign Photography
  • Product & FMCG Photography
  • Corporate & Brand Visuals
  • Fashion & Lifestyle Shoots

Why Brands Choose Us

  • Based in Kuala Lumpur, serving Malaysia & Klang Valley
  • Focused on high-impact advertising production
  • Scalable solutions for brands and agencies
  • Strong network of talents, crews, and creatives
  • Commercial mindset focused on results

Start Your Advertising Campaign

If you are planning a TV commercial, digital advertising video, or brand campaign, our team is ready to support your production with clarity, speed, and professional execution.

Contact us today to discuss your commercial advertising production needs in Kuala Lumpur and Malaysia.

Why is Online Video Marketing So Important?

Posted on by SP Commercial

video-marketingaaa

  • Rising User Statistics: 93 percent of the 600 marketing professionals surveyed said they had used video content in 2013 and 82 percent of them said they found it effective, according to ReelSEO. Forty-one percent of adults in the US watch online videos. Just imagine how intense the online video usage for digital marketing will be in 2014!
  •  More Content In Less Time: The attention span of internet users is diminishing every year with the changes in the type of content shared online. Video is the type of digital content that is seeing an increase in its usage, while the length of each piece continues to decrease. People are also watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone. (NOTE: If your customer base is located in a place with slow internet/wi-fi connectivity, the scenario would be different and you must optimize your digital marketing strategy accordingly.)
  • Mobile Apps That help Share and Play Videos Are On the Rise: In 2012 and 2013 the average time spent watching videos doubled on mobile phones and tripled on tablets. Mobile phone chat apps, such as Facebook messenger and WhatsApp continue to captivate people and increase their worldwide user bases. Fifty billion messages will be sent in 2014 through these apps, according to ibitimes.co.uk. And most of these messages will be in a video format.
  • Storytelling Through Explainer Videos is a Rising Trend: The new trend of explainer videos that use either animation or actual people to do the storytelling has risen exponentially in recent times. Check out these 10 explainer videos from startups, listed out by Ben Davis. This type of video is perfect for promoting products and services because they are short, entertaining and convey your marketing message in a unique way.
  • Videos In Emails Improve Click Through Rates: By simply mentioning the word ‘video’ in an email subject line, click-through rates were increased by seven (numbers under 10 should be written out, and so should the word percent -AP style) to 13 percent, according to the 2012 Experian Digital Marketing Trend Report. You can find more statistics on email marketing via video content in this SmartInsights post.

Popular Video Formats

Some of the most popular video formats that generate user engagement or increase brand visibility are:

  • Video testimonials
  • Product demos
  • About us videos
  • Instructional videos
  • Video tutorials
  • Interviews
  • Animated videos
  • Creative videos with elements of humor
  • Celebrities endorsing the brand

9 Benefits of Video Marketing

Posted on by SP Commercial

Content, graphics, and customer testimonials are all important elements to getting your message across. However, to hold the user in place, you need additional reinforcements. Online video marketing, with its cost-effectiveness and inherent emotional connectivity, is the best way to engage your customers.

Samsung, with its careful and strategically designed video campaigns, managed to attract 200 million viewers in 2012. Similarly, YouTube recently released 40 video campaigns, attracting an increase of 136 million views. Finally, Mars’ videos of dancing chocolates, beat their competitors with their effectively designed campaign, “Just My Shell”.

If you are still uncertain about putting resources into video marketing here are the nine benefits of video marketing.

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Cost-Effectiveness – A Key Factor

Good videos don’t necessarily require an extensive budget, as you can shoot with just your cellphone. Thus, you are able to display your products or company in the most cost-effective manner. And more importantly, websites such as YouTube facilitate video distribution and measurement in an easily, giving you an insight on behavioural analytics.

Additional Punch with Voice and Face

Written words and images carry value, but video captures and holds the reader’s attention. A face looking at you, a human voice conveying information, and the body language all added together make the campaign more personal and believable. A movement or a motion captures more attention than a static image. With video marketing, the concept advertised remains in the viewers’ memories for a long period of time.

Hit the Right Target

With the help of the right distribution channels and social media, video marketing reaches the targeted viewers in a short span of time. Viewers who are attracted by your message share your video by re-posting, re-tweeting, reblogging and tagging, thus helping you gain more customers.

Your Customers’ Time

Your customers spend most of their time watching videos. It is estimated that You Tube boasts more than 4 billion views a day. Also, 81 per cent of senior marketing executives promote their programs via online video campaigns. Therefore, if you want to at least stay on par with competitors, one of the best ways is through video marketing.

Showcase Your Brand

Customers are impressed by textual advertisements, but video give you recognizability. With video, viewers are both educated and entertained. Those who do not seek your product knowledge get entertained, thus increasing brand recall. This leads to greater interest, trust and the desire to learn more.

Viewed Anytime, Anywhere

Viewers watch videos at their convenience and place of preference. Online videos are easily viewable on smartphones and tablets. Thus, accessibility is a big advantage and videos are also environment-friendly (not wasting any paper).

Make it Exciting

An exciting video with a new theme keeps the viewer glued to the screen. Normal regular advertisements can easily distract the customer, so ensure that the videos challenge your viewers, making them sit up and take notice.

The Red Bull advertisement, wherein a skydiver plunged from the heavens with minimal protection propelled an already iconic brand into the stratosphere, drawing more than 192 million views in 2012.

No More Complexities

Videos explain complex information clearly and precisely when compared to textual ads. As a matter of fact, customers prefer demonstrations and story-telling trough videos rather than going through user manuals and lengthy documentations.

Your Place in the Traffic

Search engines such as Google and Yahoo among others have designed a search formula in which videos play a crucial role. With the right type of keyword selection, tags and descriptions, you get a higher ranking in search engines, thus increasing your chances of visibility. Remember that videos enable you to include lengthy keywords, which is not possible otherwise.

Audio combined with visual images ensure emotional affinity and has a compelling effect on the customer. These powerful images and messages make customers inclined towards the product or service, thus increasing brand loyalty and boosting sales.

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No matter how strong is your business, the quality and the efficiency of each advertising you did is very important to maintain your brand, and even gain more profits in the future.

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3 Essential Ways to Sharpen Your eCommerce Product Photography

Posted on by SP Commercial

The old phrase goes, “You should never judge a book by its cover,” but when it comes to shopping online, customers ARE going to judge your product based on its appearance. When customers visit your eCommerce site, make sure you display your products in the best possible light (pun intended) to delight your viewers, not repel them.

You want customers to trust your product, and how you portray your products on your eCommerce site directly influences whether or not they’ll buy from you.

One of the secrets to our success with eCommerce product photography is remembering some key factors that go into the specific photographs being taken. Here are 3 tips and tricks to help develop a product photography strategy that converts:

1) STICK WITH A CLEAN, CONSISTENT BACKGROUND

At Groove, we’re big fans of using Ortery equipment for small to medium-sized products that need to be photographed.

No matter what technology you use, we recommend using a clean, solid white wall or background. White is a classic background color for shooting product photography, but be aware of how it will contrast with the product and how it will display on your website.

If your product or your website color palette is predominately white, use a darker or textured background, or monochromatic fabric to add some contrast and make the product really come to life instead of blend into the background.

3 Essential Ways to Sharpen Your eCommerce Product Photography

If you’re shooting the same products in different colors, flavors, etc., make sure there is a consistency in how the images are shot. This means making sure products are against the same background, at an equal distance away from the camera and filling the same position and space within the frame. A uniform series of images gives an aesthetically pleasing appearance and adds a level of professionalism across your eCommerce site.

2) DON’T FORGET THE DETAILS

When customers shop around your site, they try to gather as much information about your products as possible. Since most online shopping limits your visitors to one of the five senses — sight — you have to make sure they can clearly see every aspect of your product.

Utilize a series of angles when it comes to taking pictures of your products — especially when it comes to products in the fashion industry. Think about how you look at shoes when you’re shopping online: You want to see the designs in detail, how the shoes look from all angles and the variety of colors.

Create a virtual experience for the user to explore all the options you have to offer by taking 360° imagery (an awesome feature of the Ortery Photosimile 200). 360° images allow the user to explore your product from various angles and help answer any questions they may have that couldn’t be answered if they were faced with only a single, static shot of your product.

Zappos does a great job of showing a wide variety of high-quality, dynamic shots of their shoes in the color options they offer, and they even allow the customer to zoom in to see the details of the design.

3 Essential Ways to Sharpen Your eCommerce Product Photography

3) SHOW THE PRODUCT IN USE AND GET CREATIVE WITH IT!

Does your product have any key features that set it apart from your competitors’ products? If your handbags are known for their adjustable straps and that’s something featured in the product description, show it off by taking a few lifestyle shots of your product in use!

A key skill in taking photography of any kind is being able to properly work with and manipulate the space around your subject matter, so get inside the mind of the user and get creative with it!

It can be a bit of a dance and a definite learning curve, but once you learn to embrace the space instead of fear it, you’ll find that it’s much easier to work with.

If you’re working with multiple items in your photo, don’t just lay them out in a straight line and expect your customers to swoon. It’s about positioning, choice of colors to include and disregard, and what you want your audience to focus on when they look at the photo.

3 Essential Ways to Sharpen Your eCommerce Product Photography

The next time you’re getting ready to shoot your products, ask yourself these questions:

  • What’s the most visually engaging piece of product in this photo?
  • What will get lost in the background if I don’t make it pronounced?
  • Am I highlighting the product’s benefits in the best way possible?

Through all of Groove’s photography endeavors, we’ve learned that you can take almost any product — from the blandly mundane to the flamboyantly dynamic — and make it visually alluring through quality eCommerce product photography.

In regards to your eCommerce website, it’s about creating content that is so engaging that every person who sees it will want to click on it to know more and ultimately purchase your product.