The Benefits Of Online Video Marketing

The Benefits Of Online Video Marketing

Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.

Video is Easily Accessible

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

Video is Effective

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video is Emotional

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

Internet Video Marketing & Production

Image result for video online

What is Internet Video Marketing?

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

In the future, everything has goes online. People use the Internet to sell or promote their products because it is effective and efficient ways to connect with million of people throughout the whole world. Everyone who has access to the Internet can easily view the products through their computer, mobile phone or gadgets. Use of the Internet can be made using only our fingertips.

 

SP Models Commercial is determined to provide users everywhere with compelling and innovative content. As one of the leading website video production companies, we knows the value of a great video. We know they can enhance your website, engage your visitors, and lead to greater interest or even conversions all through our web video production services.

Viral Video

Take advantage of the explosive distribution of viral video. A viral video will increase traffic to your site, improve your search engine rankings, and increase branding and awareness about your services.

Custom Video

For business, entertainment, of personal fulfillment … We can make your video ideas a reality. Do you have a great video clip idea that will generate millions of views on YouTube and make you famous?

Corporate Video

A corporate video is an effective way of convincing users to buy. It makes your website easy to understand, gives it credibility and a better image, and make you look good in the eye of your potential clients.

Videos Make a Big Impact

SP Models Commercial can help you determine where web video can make the most impact on your site. Welcoming visitors to your website with a video clip is a personalized way to greet and build initial trust. Presenting your message in a web video format gives you the opportunity to engage your visitors and converse with them.

There are countless ways to make use of this interactive multimedia. You can introduce your company, reveal your strengths, point out what makes you different, highlight special offers and encourage your visitors to take action. You can also use web videos to highlight certain areas within your website, guide visitors through certain processes, answer FAQs and announce new products or services offered, as well as provide recent updates surrounding your company.

However you choose to make use of our web video production services, the combination of cutting-edge video graphics, attention-getting images and engaging, professional actors, our web videos are sure to get your customers’ attention and generate results.

Text Informs, But Videos Engage

Instead of presenting your message with text, you have the ability to engage your audience with unique web videos. It’s common knowledge in the Internet marketing world that website visitors are best reached through web video. An astounding 52% of visitors who view online web video ads take action, including an incredible 15% ultimately making purchases*. Plus, those viewing web video ads are in the upper income brackets. With 65% of online surfers viewing video advertisements to completion*, unique web videos are a powerful marketing tool. Don’t miss out on the opportunity to present your company to customers in the manner that the majority of consumers seek information.

Aside from the most obvious benefit of turning visitors into customers, unique and engaging web videos can be used in various, innovative ways across your site. Whereas text requires action and energy on the part of your visitor, web videos convey your message clearly and effectively while visitors sit back. What would normally take several paragraphs of text to express, a professional actor can present in a matter of a few, entertaining moments. Web videos captivate and engage visitors, making an impact that your visitors are sure not to forget.