The Benefits Of Online Video Marketing

Posted on by AdamHarris

The Benefits Of Online Video Marketing

Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.

Video is Easily Accessible

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

Video is Effective

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video is Emotional

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

Marketing Strategy in 2017: 7 Obvious Yet Important Considerations

Posted on by SP Commercial

Digital transformation — it’s what’s on the minds of all forward-thinking marketers when it comes to the new year. What does this mean for you and your marketing team, though?

We’ve got some concrete tips that you can implement tomorrow, but will still prepare you for the coming digital transformation. In fact, these 7 trends will give you the focus you need to identify how to spend your precious time and resources in the ever-evolving world of marketing. Check out our video below to get the opinions of Fathom experts Jeff Leo Herrmann, Chief Strategy Officer, and Matt Brown, Director of Paid Search.

7 Marketing Trends to Prepare for in 2017

  1. Opinions and Original Research Matter – Don’t be afraid to break through clutter with room splitting statements.
  2. If You’re Not Doing Mobile, You’re Way Behind – Get the mobile help you need, because it’s no longer a question of if you’re doing mobile, but how well you’re doing it.
  3. Live Video is Critical – Facebook is prioritizing video in its feed and users are 10x more likely to comment on a video than other forms of content…need I say more?
  4. Make Sure Your Data is Precise – Data isn’t just the end product, on the contrary, it needs to be carefully built from the beginning to result in robust insights.
  5. Strategy is Essential, But It Doesn’t Have to be Complicated – Follow Matt Brown’s straightforward advice to ‘Have a plan, know the plan, do the plan’.
  6. Win the War for Talent – The key to success is people, not technology or strategies. Attract the best people by helping them grow and emphasizing purpose over profits.
  7. Social Media Continues to Drive Awareness and Engagement – Though you should never build on rented land, a strong social strategy of teaching and selling will result in engaged audiences.

What marketing trends are you preparing for in 2017? Let us know in the comments below!