{"id":788,"date":"2017-01-17T10:30:33","date_gmt":"2017-01-17T10:30:33","guid":{"rendered":"http:\/\/spmodels.net\/commercial\/?p=788"},"modified":"2017-01-17T10:30:33","modified_gmt":"2017-01-17T10:30:33","slug":"marketing-strategy-in-2017-7-obvious-yet-important-considerations","status":"publish","type":"post","link":"https:\/\/spmodels.net\/digital\/marketing-strategy-in-2017-7-obvious-yet-important-considerations\/","title":{"rendered":"Marketing Strategy in 2017: 7 Obvious Yet Important Considerations"},"content":{"rendered":"<p>Digital transformation \u2014 it\u2019s what\u2019s on the minds of all forward-thinking marketers when it comes to the new year. What does this mean for you and your marketing team, though?<\/p>\n<p>We\u2019ve got some concrete tips that you can implement tomorrow, but will still prepare you for the coming digital transformation. In fact, these 7 trends will give you the focus you need to identify how to spend your precious time and resources in the ever-evolving world of marketing. Check out our video below to get the opinions of Fathom experts Jeff Leo Herrmann, Chief Strategy Officer, and Matt Brown, Director of Paid Search.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffathomdelivers%2Fvideos%2F1323759284321060%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2>7 Marketing Trends to Prepare for in 2017<\/h2>\n<ol>\n<li><strong>Opinions and Original Research Matter<\/strong> \u2013 Don\u2019t be afraid to break through clutter with room splitting statements.<\/li>\n<li><strong>If You\u2019re Not Doing Mobile, You\u2019re Way Behind <\/strong>\u2013 Get the mobile help you need, because it\u2019s no longer a question of <em>if<\/em> you\u2019re doing mobile, but <em>how<\/em> well you\u2019re doing it.<\/li>\n<li><strong>Live Video is Critical<\/strong> \u2013 Facebook is prioritizing video in its feed and users are 10x more likely to comment on a video than other forms of content\u2026need I say more?<\/li>\n<li><strong>Make Sure Your Data is Precise<\/strong> \u2013 Data isn\u2019t just the end product, on the contrary, it needs to be carefully built from the beginning to result in robust insights.<\/li>\n<li><strong>Strategy is Essential, But It Doesn\u2019t Have to be Complicated<\/strong> \u2013 Follow Matt Brown\u2019s straightforward advice to \u2018Have a plan, know the plan, do the plan\u2019.<\/li>\n<li><strong>Win the War for Talent<\/strong> \u2013 The key to success is people, not technology or strategies. Attract the best people by helping them grow and emphasizing purpose over profits.<\/li>\n<li><strong>Social Media Continues to Drive Awareness and Engagement<\/strong> \u2013 Though you should never build on rented land, a strong social strategy of teaching and selling will result in engaged audiences.<\/li>\n<\/ol>\n<h3><strong>What marketing trends are you preparing for in 2017? Let us know in the comments below!<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Digital transformation \u2014 it\u2019s what\u2019s on the minds of all forward-thinking marketers when it comes to the new year. What does this mean for you and your marketing team, though? We\u2019ve got some concrete tips that you can implement tomorrow, but will still prepare you for the coming digital transformation. In fact, these 7 trends [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232],"tags":[1235,3322,4820],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-best-internet-marketing-stratergy-in-2017","tag-internet-marketing-2017","tag-marketing-strategy-in-2017"],"_links":{"self":[{"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/posts\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":0,"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spmodels.net\/digital\/wp-json\/wp\/v2\/tags?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}