Malaysia’s Premier Model Search & Fashion TV Show Production

A New National Model Competition & Live Runway Series by SP Models Runway

Malaysia is ready for a world-class fashion entertainment experience — a high-impact model competition and live runway TV series produced entirely in Kuala Lumpur and created for ASEAN and global audiences.

SP Models Runway introduces a new national model search and fashion TV show format, engineered to discover the next generation of top models while delivering powerful commercial value to broadcasters, corporate sponsors and investors.

This is not just a competition.
It is a media franchise, a brand accelerator, and a high-revenue entertainment platform designed for long-term scalability across Asia.

Why Malaysia Is the Perfect Host Country

A High-Value Market with Global Appeal & Endless Commercial Opportunities

Malaysia is one of Asia’s most strategic, profitable and production-friendly markets for major entertainment franchises. It offers the ideal environment for this fashion TV format because:

1. Kuala Lumpur is ASEAN’s Fastest-Growing Creative Capital

KL is now a regional hub for fashion, entertainment, tourism and events — with world-class studios, 5-star venues, production teams, and broadcast partners ready to support premium content.

2. Lower Production Cost, Higher Commercial Return

Compared to Singapore, Japan or South Korea, Malaysia provides significantly lower production and operations cost while maintaining high visual quality — giving investors better ROI per season.

3. Massive Local Audience + Multi-Language Reach

Malaysia’s diverse market (Malay, Chinese, Indian, international expats) and strong English-speaking audience make fashion TV extremely scalable across demographic groups.
This increases ratings, sponsorship appeal and digital engagement.

4. Tourism Malaysia & State Agencies Love High-Impact Shows

Government bodies regularly support productions that promote Malaysia internationally — opening doors for co-marketing, venue support, tourism tie-ins, and national exposure.

5. A Safe, Modern, Attractive Country for International Talent & Brands

Malaysia is well-known for its hospitality, stable infrastructure, safety, and luxury experiences — making it highly attractive for foreign contestants, brands, and production partners.

6. Central ASEAN Location — Easy Access for Regional Expansion

Kuala Lumpur is the ideal gateway to Singapore, Bangkok, Jakarta, Manila and beyond.
This show can easily evolve into ASEAN-wide editions, increasing long-term value for investors and broadcasters.

7. Strong Consumer Spending in Beauty, Fashion & Entertainment

Malaysia’s fashion & beauty industries are booming, with brands eager to integrate into high-visibility media formats — ensuring strong sponsor demand for every episode and live event.

Malaysia is not just a location.
It is a strategic profit engine, a regional content hub, and the perfect home for Asia’s next major fashion entertainment franchise.

Why This Show Is a Game-Changer

A High-Value Entertainment Platform for Broadcasters, Sponsors & Investors

The show blends fashion, storytelling, digital engagement, runway showcases and talent development — making it one of the most commercially attractive formats in the Asian market.

Broadcasters love it because it delivers:

High weekly ratings
Social media virality
Multi-layer brand integration
Strong female and young adult audience demographics
Scalable seasons and spin-offs

Brands and sponsors love it because it offers:

Premium visibility across TV, digital and live events
Integrated placement in episodes, challenges and runway themes
Influencer partnerships through contestants
Exclusive on-ground activation rights during finale
Long-term content footprint

Investors love it because:

It is scalable
It creates multiple revenue streams
It has repeatable seasons
It generates ongoing model & talent income (through SP Models)
It can expand into ASEAN countries as a franchise

This show is engineered to grow into Malaysia’s biggest fashion entertainment property.

Format Overview

National Casting Tour ? Weekly Challenges ? Live Grand Finale in Kuala Lumpur

The competition features:

Nationwide casting for fresh faces and professional talent
Weekly runway & editorial challenges
On-camera training, branding and performance coaching
Celebrity judges, stylists, and industry mentors
High-fashion photoshoots & commercial brand campaigns
A Las Vegas–style live finale runway show in Kuala Lumpur
Digital mini-episodes, livestreams, interviews, behind-the-scenes and contestant social campaigns

The show highlights beauty, personality, discipline, creativity and star power — creating future supermodels while delivering massive entertainment appeal.

What Makes This Show Different

Built on SP Models’ Real Runway, Talent, and Brand Ecosystem

Unlike typical model searches, this format is powered by SP Models Group’s real, functioning industries:

SP Models Runway (events & shows)
SP Models Casting (commercial talent)
SP Models Entertainment (TV & event production)
SP Models Digital (digital marketing & visibility)
SP Models Empire (investment facilitation & high-value partnerships)

This means:
Every part of the show — from casting to production to sponsorship — is fully integrated and professionally managed.
This is why TV networks and big brands find SP Models extremely reliable and investable.

Malaysia-Wide Casting Call

Searching for the Next Generation of Fashion Talent

We welcome English-speaking female models of Asian descent, aged 18–27, height 170cm+ (5’7”).
We are looking for:

Striking looks
Runway potential
Camera presence
Discipline and professionalism
Unique personalities and compelling stories

Selected applicants will receive an invitation to the official casting round and the quick-apply form.

Why Broadcasters, Brands & Investors Should Partner With Us

A Long-Term Entertainment Franchise — Not a One-Off Project

This format is designed for long-term commercial growth through:

Annual seasons
Special editions (men’s, influencers, ASEAN edition)
Licensing opportunities
Digital spin-offs
Live event tours
Premium brand ambassador partnerships
Talent pipeline for fashion, beauty, lifestyle and entertainment industries

SP Models Runway is committed to building Malaysia’s next major entertainment franchise — one that brings global attention, high commercial value and significant brand prestige.

Become a Partner in Malaysia’s New Fashion Entertainment Era

This show is more than a model search.
It is an investment into Malaysia’s creative economy, fashion industry, talent ecosystem and entertainment exports.

We welcome partnerships with:

TV Stations & Streaming Platforms
Corporate Sponsors & Luxury Brands
Tourism & Government Agencies
Investors & Media Companies
Production Partners
Agencies & Fashion Institutions

>> Begin Your Partnership With SP Models Runway

Let’s build Malaysia’s next major TV entertainment property — together.