Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these adContinue Reading
If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.Continue Reading
Live feeds or events video refers to online streaming media simultaneously recorded and broadcast in real time to the viewer. It is often simply referred to as streaming. Live stream services encompass a wide variety of topics, from social media to video games. Apps such as Facebook Live, Periscope, andContinue Reading
Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing. CorporateContinue Reading
A coordinated series of linked advertisements with a single idea or theme. A campaign video is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Communicate your value and engage yourContinue Reading
Video is an electronic medium of moving visual media. There are many different types of video. The most common include film and TV, television commercials, web commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. The term “Video Production” is reserved only for content creationContinue Reading
A television advertisement (also called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization. It conveys a message, aimed to market a product orContinue Reading
The Benefits Of Online Video Marketing Video is a Gold Mine for SEO It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned byContinue Reading
What is Internet Video Marketing? The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate trainingContinue Reading
A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used inContinue Reading
What is a Music Video production? Despite all of the artistic freedom involved with making a music video , the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label,Continue Reading
Once, you could throw TV ads on the schedule and know you were reaching millions of people. These days, it’s a very different story. The advent of the smartphone, tablets, picture-in-picture TVs, VR gaming and HD consoles, and a litany of other distractions make it very difficult to keep eyeballs on theContinue Reading
