Video is an electronic medium of moving visual media. There are many different types of video. The most common include film and TV, television commercials, web commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. The term “Video Production” is reserved only for content creationContinue Reading

Advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad unitsContinue Reading

TVC is an audio-visual advertisement aired on free or subscription TV stations. Usually they’re a minute or less but they can also be program-length ‘infomercials’. Generally, advertising on TV is pre-produced but could include a joint promotion with the station or program producers with a mix of live and pre-producedContinue Reading

TV has authority Today information is everywhere. But television has a particular authority. If you see something on TV, you know that millions of others are also seeing it, and that it has been verified, produced and created by professionals. That’s why television remains the most popular and trusted platformContinue Reading

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used inContinue Reading